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Chocolate City: Australian Made Womens And Mens Clothing, Jackets, Shirts, Tees, Knitwear, Suits, Jeans | BuyAustralianMade.com.au

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Established 2003, Chocolate City has grown exponentially gaining respect and recognition across Australia as a brand synonymous with effortless cool, quality and style. Founded by Jamaican born Richard Wiggan, the flair and individuality of the brand is immediately comparable with the man himself.


Chocolate City began with a small range of hand printed t-shirts each being uniquely drawn and printed by hand. After hugely successful sales and ever-growing popularity, the clothing label evolved into stocking stores all over Australia. The collection, for men and women, includes denim, dresses, T-shirts, Knitwear, Suits, Jackets, Leather garments, underwear and its own accessories.



Chocolate City's first concept store opened on Greville St, Prahran, in early 2007 and showcases the full collection beautifully. After the outstanding success of the first concept store, the second Chocolate City stand-alone store was opened at Chadstone Shopping Centre in October 2008 with plans for further expansion across Australia and has international distribution in the pipeline coming from an agency that saw their product in England while scouting for brands.


In February 2008, the Chocolate City website was established allowing customers to buy online and has had and extensive facelift in May 2009. The site has proven to be an invaluable tool in driving new customers into the stores as well as creating increased awareness and interest in the brand.


March 2008 saw Chocolate City appear in its first L'Oreal Fashion week that received good publicity exclusively by Channel Nine and was also aired in Europe as motivation for young people how with hard work they can achieve their dreams. The company participated in the event again in March 2009 and 2010 and has additional plans to appear in Europe and Asia next year to further boost the international reach and recognition of the brand.


After interest overseas Chocolate City seeks to introduce the brand to the European market and look to further its export market by showcasing the label at trade shows in Las Vegas (Project Show), Barcelona and Berlin (Bread and Butter Show).


Chocolate City is growing and gaining momentum consistently with plans in place to diversify into other projects and plans to expand its retail to meet demands of other states across Australia that has sold the brand successfully.


An exciting and energetic company with boundless creativity and vision, Chocolate City's impact so far has proven that there are only great things to come.



Click text or image to visit the Chocolate City Clothing website . . .


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Advertiser Details

Table 1: Advertiser Details
Business Name: Chocolate City Business ID: 96 123 533 264
Phone: +61 3 9510 9262 Fax: +61 3 9510 9261
Contact: Customer Service Mobile: Contact Via Website
Address: 146 Greville St, Prahran , VIC , 3181, Australia Hours: Various Stockists throughout Australia. Anytime via website
Area Serviced: National and International Local-made products: 95%

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